by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand equity is the commercial value of the brand. It is related with vast knowledge, customer loyalty, and the market percentage secured by the company. Brand equity has following five components:Brand Awareness Rolex is the leading luxury watch brand and it is...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Any product’s commercial value that is derived from the consumer perception of the brand name is known as brand equity. It is positive as well as the negative value of the brand’s product. There are five components of the band equity, and these are:• Brand Awareness •...
by kasi | Jun 3, 2018 | Marketing Mix
Google is American international technology corporation that provides Internet-related services which include a search engine, cloud computing, online advertising technology, hardware, and software. Sergey Brin and Larry Page in 1998 founded Google. The marketing mix...
by kasi | Jun 3, 2018 | Marketing Mix
Today, we are going to discuss the marketing mix of Gucci in this article. The marketing mix of Gucci will involve all the P’s that build up Gucci as a brand globally. Gucci has been in the market for a long time now. It has dominated the global fashion market by...
by kasi | Jun 3, 2018 | Marketing Mix
Adidas is one of the top and most famous brands in footwear and sports market. It has seen major rise and fall in its market share. It was established in 1936, and considered as the oldest brand of footwear in the world. Even though, it is old but always try to bring...
by kasi | May 31, 2018 | Marketing Mix
Fraser and Neave, Limited (F&N) is publishing & printing and food & beverage conglomerate based in Singapore. F&N is one of the most established companies in Asia with an excellent array of notable brands. The marketing mix of F&N consists of...
by kasi | May 31, 2018 | Marketing Mix
Etihad Airways is one of the top airlines of United Arab Emirates (UAE). It started operating in 2003 and, its head office is in Abu Dhabi. From the beginning, Etihad Airways is on the run to provide smooth and fast traveling and an incredible experience. The...
by kasi | May 31, 2018 | Marketing Mix
Engro Foods is a Pakistani beverage and food company. It was founded in 2005 and is a subsidiary of Engro Corporation. The company manufactures and deals in the category of food, drinks, and dairy products. Located in the city of Karachi, it has won the hearts of...
by kasi | May 31, 2018 | Marketing Mix
A subsidiary of The Emirates Group, Emirates, is the largest airline in the Middle-East. It was founded in 1985 and based in Dubai, United Arab Emirates. It is the world’s 4th biggest airline, operating over 3600 flights/week to nearly 81 countries across six...
by kasi | May 31, 2018 | Marketing Mix
EasyJet Airline Company Ltd. is a British airline, founded in 1995 and headquartered at London Luton Airport. It is a low-cost airline and a subsidiary of EasyJet plc. It conducts national and international airline services on more than 820 routes in around 30...
