A subsidiary of The Emirates Group, Emirates, is the largest airline in the Middle-East. It was founded in 1985 and based in Dubai, United Arab Emirates. It is the world’s 4th biggest airline, operating over 3600 flights/week to nearly 81 countries across six continents. This airline is the first-choice of the passengers to travel because of its world-class and premium flying experience. The marketing mix of Emirates includes the significant points which define the image of the brand. The 4Ps in the marketing mix of Emirates Airlines are:
Emirates provides services to its customers through the mixed fleet in its product range like Airbuses and the Boeing. It has maintained its legacy by always using the airplanes of big sizes. The provision of incredible flying services has brought huge revenues and success to the company. It is the 1st airline that gives the passengers private suits and shower facility on the plane.
The airline has multiple flying services for the travelers in the matter of first class, business class, and economy class. Emirates offers first-class passengers with the adjustable seats which are convertible into beds or mini-bars. Business class passengers can have partitions for security or personal reasons. The economy class passengers get offered with comfortable seating and entertainment options. Emirates has various excellent services like healthcare and a wide range of food to satisfy its customers.
Since Emirates operate from its hub in Dubai, it links different regions of the globe and offers low-cost tickets than its competitors. Emirates uses the variable pricing policy in its marketing mix. It takes the passengers through the shortest routes and provides direct flights to many destinations at affordable charges.
Because of the low-pricing policy, Emirates has the main advantage over its competitors and generates maximum revenues when a bulk of passengers use this airline. It also uses premium pricing policy for the customers who want exclusive and luxurious services.
Emirates Airlines handles the operations for all the multinational routes from its center Dubai. It now offers short flight path as well which benefits both the company and the people in many ways. It links almost 40 cities across 68 countries and offers direct flights from Dubai to Dallas, San Francisco, Houston, and Los Angeles.
The distribution method of Emirates involves tickets selling through trip arrangers and travel agents. Emirates has an official website where people can get information about outgoing and incoming flights, booking, rescheduling, and cancellation of tickets and current discount and coupons offered by the airline.
Emirates remains involved in various promotional activities. To garner more passengers, Emirates Airlines offers special discounts during the off-season on airfares. It places advertisements in magazines, newspapers, TV, and radio to attract a diverse group of people. The airline also runs innovative campaigns like the kids go free in which kids got free tickets, meals, and accommodation. It has officially sponsored ICC World Cup in 2011 and 2015. Emirates is committed to helping different countries during natural disasters and tragedies.