by kasi | Jul 31, 2018 | Brand Equity Concepts
Brand Equity is the overall worth of an organization, and it is measurable as an asset that placed on a balance sheet of the business. The brand image is the brand’s position in the eye of customers as compared to the other competitive organizations. Brand image...
by kasi | Jul 13, 2018 | Brand Equity Concepts
Brand equity is a value of consumers’ perception regarding the products, and to measure it we often use various components. One of the sources is advertising, which is essential these days. To build a positive image of the brand, entrepreneurs spend millions of...
by kasi | Jul 13, 2018 | Brand Equity Concepts
The value of having a well-recognized brand identity is called the brand equity, and it supports the concept that the brand’s founder can generate more revenue or profits from the reputation of the company as compared to its less famous competitors. It can give a...
by kasi | Jun 11, 2018 | Brand Equity Concepts
The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...
by kasi | Jun 11, 2018 | Brand Equity Concepts
Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...
by kasi | May 21, 2018 | Brand Equity Concepts
Brand AwarenessColgate is one of the leading brand, known across the world as the oral care and best toothpaste brand. Almost every person know about it and use it. It involves entire segment of the toothpaste market. It has able to capture almost 50% of the market...
