by kasi | Jun 13, 2018 | Marketing Mix
Haldiram’s began as a small-town enterprise which expanded to other countries, this article will explore into the marketing mix of Haldiram’s. The marketing mix of Haldiram’s will include all the P’s that are relevant to the marketing strategy of Haldiram’s. The brand...
by kasi | Jun 13, 2018 | Marketing Mix
Marketing Mix of Harley Davidson will basically explain all the P’s that the company is considering in their marketing strategy. In this article, we will discuss the most essential 4P’s as the marketing mix of Harley Davidson. Harley Davidson is an American motorcycle...
by kasi | Jun 11, 2018 | Brand Equity Concepts
The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...
by kasi | Jun 11, 2018 | Brand Equity Concepts
Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationsPUMA remains associated with the community and its customers through many ways. Celebrity endorsement is one method to promote the product and to be in the limelight. World’s fastest man Usain Bolt and fashion figures Rihanna and Kylie Jenner are...
by kasi | Jun 11, 2018 | Brand Equity of Products/Services
Brand Association Nirma’s overall perceived value is higher as compared to HUL, Tide, Sunlight, and others. Its market share in the specific niche is 30%, which is quite encouraging. Nirma has introduced different products like Detergent Powder, Detergent...
by kasi | Jun 11, 2018 | Brand Equity of Countries
Identity and Reputation The United Kingdom (UK) or Britain, officially known as The United Kingdom of Great Britain and Northern Island, is a sovereign country in Western Europe. It has the Atlantic Ocean, the English Channel, the Irish Sea, and the North Sea in its...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationNetflix has highlighted itself as an innovator in the entertainment Industry. Its brand value is phenomenal, which is $5.6 billion. Its subscribers from all over the world are increasing day by day. It offers services like online streaming and DVD by...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand equity is the brand reputation in the market. It is a competitive advantage that results in higher sales and profits, also lower costs. This concept consists of the following five main elements: Brand AwarenessRaymond Weil makes its customers aware of its...
by kasi | Jun 10, 2018 | Brand Equity of Companies
The Gap Inc. was founded in 1969 in San Francisco, California. It is an American clothing and accessories brand that is now available worldwide. The company started off with the brand only introducing Gap jeans first and when that gained recognition and certain...
