Consumer Concept in Marketing

Any person who enjoys the goods and services generated or produced by any organization is known as a consumer. When a person consumes any good and service according to hi/her personal need or demand then he is the one who is sharing the activities generated by any...

Apple Marketing Mix

The Company originated by cooperation and understanding of Steve Wozniak and Steve Jobs is none other than Apple, Inc. wide range of variety is available that can easily change your lives and can add touch of latest technologies. Marketing mix of Apple Inc is...

Marketing Mix – 7P’s of Marketing

An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than "Marketing Mix". In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are...

Fundamentals of Marketing

What is marketing? This important question clicks in our minds while observing any advertisement. Marketing is actually a way that leads towards affection, attraction and appeal us to buy that particular product. Basis of marketing lies in the core strategies and...

Marketing Mix Of Coca Cola

Coca Cola is a company established in 1886 by Dr John Styth Pemberton. Today, this company is known as one of the leading manufacturer in food and beverage industry. In order to evaluate the current situation of any company and to analyze their position for the future...

Promotion Mix Strategies

What Is Promotion Mix Strategies? Promotion of products for an organization and marketing communicators is the hard-core, logical and expensive job to carry out. Marketer can select from two potential promotion mix strategies. They are PUSH PROMOTION and another one...

Pricing Strategies

What Is Pricing Strategy? Certain ways are existing in market for marketer to price a product. All of the strategies of pricing are followed in order to evolve a favorable scenario of pricing in the eyes of consumers. There is a need of deciding best of the best...

Business Services

Business service organizations are involved in providing wide variety of zonal or sectional businesses encourage functions. They also provide people associated to health sectors or to any social activities with professional services. Business service providers...

Business Marketing Planning

Introduction To invigorate an efficacious and prosperous business, an invariable marketing strategy and plan is needed to be sort out and implemented. The perfect marketing plan should be created at the auspicious time that the upcoming events of production,...

What is Brand Strategy?

Branding mainly help in creating a significant image and identity of your product in the eyes of your target customers. That brings out the reason for being involved in branding activity along with searching for how to build the brand. Brand can be any name, symbol,...
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