Coca Cola is a company established in 1886 by Dr John Styth Pemberton. Today, this company is known as one of the leading manufacturer in food and beverage industry. In order to evaluate the current situation of any company and to analyze their position for the future outcomes, marketing mix is known as one of the best tool. Marketing mix of Coca Cola is mentioned as under:
Around 300 beverages are produced by this company including; Sprite, Fanta, Fruitopia, Coke and Powder juices too. Packaging also varies from the size of 300mL, 600mL, 1.25 litres, 2 litres and cans of 375mL.
One of the well-known and best trademark that is recognized by around 94% of the population. Coca Cola holds the best reputation in the market too.
Price of Coca Cola brands vary from different size and amount. Prices offered by the company are genuine and readily accepted by the population too. This is all due to the increase rate of demand.
Promotion is another important issue as well as a main tool of marketing mix of Coca Cola. This brand did promotion from the very start in an effective manner in order to retain customers and to attract them. This is the best way with the help of which demand can increase and that can increase the revenue too. The promotion of Coca Cola comprises of television, radio, internet, billboards and pamphlets too.
Coca Cola is one of the leading brand that is easily available worldwide. You can find it everywhere due to the increased rate of demand. Anywhere at any time, you can find this brand and this is all because of the strategies implemented by Coca Cola.
Youngsters are the main target of this brand. Apart from this, kids and old people do try this too and appreciates it too. In order to attract more consumers, Coca Cola always tried to implement attraction and effective strategies with the help of which beneficial outcomes can easily be generated.
Michael J Baker, Michael Saren (2010), "Marketing Theory: A Student Text", SAGE Publications Ltd, pg 448