by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand AwarenessBMW is the world most leading automobile brand, which gained immense fame in the mechanical engineering field. It use effective strategies for creating brand awareness among people, because of strong competition from Audi, Ferrari and many others. Its...
by kasi | Jun 9, 2018 | Brand Equity of Products/Services
Brand AwarenessAsian Paint is an Indian based multinational companies, operating in 16 countries across the globe. Its main objective was to take over the position of market leader across the globe. It kept growing because of its innovative spirit and customer centric...
by kasi | Jun 9, 2018 | Brand Equity of Companies
Nestle is one of the most famous company across the globe, which was established with the effort of four brothers at Switzerland in 1866. From then till now, they continuously worked hard to build the strong brand equity and relationship with the customers, and make...
by kasi | Jun 9, 2018 | Brand Equity of Companies
Coca Cola is the famous brand known by almost everyone in the world. It is present in every country in the world except North Korea and Cuba and has a broad range of product portfolio that contain more than 3500 different brands. It has a market value of more than $74...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsIt provides a wide variety of products, which includes Grooming products, Healthcare products, Baby & Family care products, Beauty products, and Fabric care & Homecare products. The company has associated with shampoos, lotions, cleaning...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsPizza Hut made Italian pizzas with their modified version of the recipes. It specializes in Thin’N’Crispy, Pan Pizza, Hand-tossed Style, Stuffed Crust Pizzas for everyone who love to eat pizza. The first image that comes to the mind when people heard...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsSubway showed its connection with the community by doing many positive deeds. It set a LED lighting standard to provide energy-efficient lights in its restaurants which will save electricity to a large extent. Public figures like Peter Griffin has...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsNokia is an authentic, well-known, and reliable brand. It has a traditional and unique value, and it is synonymous with mobile handsets. It has a strong market presence, strong brand, and a product that is easy and intuitive to use. The strong...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity is an incorporeal asset or liability of a brand that depends on consumers’ association with a product. The value of the Brand equity is sometimes positive and sometimes negative. There are five components to determine the brand equity of any company,...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity of a company is the strength and worth a company holds. It depends on consumer attitudes about brand’s positive attributes and consequences of brand use. Brand equity has following five components with which we can measure it: Brand...
