by kasi | Jul 31, 2018 | Brand Equity of Products/Services
Brand AssociationsThe airline is associated with comfort, luxury, and friendly environment for the customers. Virgin Atlantic has provided the security and consistent delivery in everything they could do to their clients. It has a fashion show and a jazz band for...
by kasi | Jul 31, 2018 | Brand Equity of Companies
Brand AssociationsThe world is continually evolving and with it, also the automotive industry. VW has designed a fully automated car, a pioneer in the automotive industry. Sedric is a self-driving car with which its passengers can talk and conveniently drives to its...
by kasi | Jul 31, 2018 | Brand Equity of Companies
Brand AssociationsVolvo has so focused on the word ‘safety’ that it becomes more careful about the element of safety in everything they do. Volvo is famous for its subsequent marketing of different types of automobiles, which include Sedans, Station...
by kasi | Jul 31, 2018 | Brand Equity of Companies
Brand AssociationsZara is not an unknown name in the Fashion Industry, and the values that are associated with the brand are Modern, High-Fashion, Sharp, and Trendy. It is famous for the high-quality clothes for women, men, and kids that they produce and sell. The...
by kasi | Jul 31, 2018 | Brand Equity of Products/Services
Brand AssociationsZippo is famous for the lighters, especially windproof lighters. Whenever people see or hear the word Zippo, they immediately recognized the brand. It has associated with Lighters, Rugged Lantern Lifestyle, Case Knives, Pens, Hand Warmer Flask,...
by kasi | Jul 31, 2018 | Brand Equity Concepts
Brand Equity is the overall worth of an organization, and it is measurable as an asset that placed on a balance sheet of the business. The brand image is the brand’s position in the eye of customers as compared to the other competitive organizations. Brand image...
