Volvo has so focused on the word ‘safety’ that it becomes more careful about the element of safety in everything they do. Volvo is famous for its subsequent marketing of different types of automobiles, which include Sedans, Station Wagons, Compact Executive Sedans, Coupes, and Sport Utility vehicles. Volvo first introduced the safety angle in the 1940s era, and it became obsessed in the 1960s. At that time, even consumers didn’t care about safety, and no one uses seat belts. Volvo came up with a three-point seat belt, and with a patent right, the brand could earn millions, but it decided to share this idea with other car manufacturers.
Volvo has used the old marketing strategy for a long time, but now it has started using the new one, “Volvo Way to Market.” The new marketing strategy is focusing on four main areas: marketing tools, digital leadership, dealership, and service. Volvo also organizes different car events in the U.S., Asia, and Europe. The sales of the cars rose 10% in Europe, 24% in the USA, and 11% in China in the last quarter of 2015. Overall revenue of the brand was 334.748 billion kronor, and the Net income was 21.383 billion kronor in 2017.
Volvo is the name of authenticity, durability, and reliability for many decades. Consumers are loyal to the brand because of high-quality, affordable prices, and best safety products. The cars of the Volvo are mostly cost in between $25450 and $40800, and they are technologically advanced, too.The brand made a tremendous sales of 500,000 cars in 2015, and it was all because of the three target market regions. Most of the dominant customers of the Volvo cars are the USA, Sweden, China, and other European Union Countries.
The Volvo’s partners have limited freedom of choice regarding the trademark to run the company smoothly and independently. AB Volvo and Volvo Car Corporation, mutually own the Volvo brand, and only these two industrial entities use the trademark of their business.The subsidiaries of the Volvo are Renault Trucks, UD Trucks, Volvo Buses, Mack Trucks, and Volvo construction equipment. Volvo has over 2300 local dealers all around the globe, and it also has almost 100 national sales companies in more than 100 countries. The assets of the brand were 412.494 billion Swedish kronor, and the total equity was 109.011 billion Swedish kronor in 2017.
The company is own and preserve the trademarks of Volvo, the Volvo device marks (grille slash & iron mark), Volvo Aero, and Volvo Penta. The logo of the brand is unique, stylish, and in silver & blue color.
The brand is also focusing on maintaining the portfolio of registrations trademark, and it also has extended the scope of Volvo trademarks’ protection of the company. Volvo’s main activity is also to fight against the unauthorized registration of the trademarks that are similar or identical to the brand’s trademarks on an international basis.