by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsRoyal Enfield is a famous luxury gear company that produces motorbikes, motorbike accessories, camping equipment, men’s and women’s clothing plus accessories, and fishing & hunting equipment. It is not just a brand it is a style and a belief that...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsSustainability and environmental consciousness are the primary purposes of everything Surf Excel do. It has reduced a considerable amount of packaging of products and improved high-performance product formula to minimally impact the environment with...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsWith a social media kick-off, TAG Heuer is raising funds for the Cycle for Survival’s 2018 campaign. Every single penny they receive straightly goes to cancer and clinical trials led by Memorial Sloan Kettering Cancer Center. Celebrities like...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsIn 1981, TCS started the first research center in India, the Tata Research Development and Design Centre. TRDDC handles research in Process engineering, Software engineering, and systems analysis. Research at TRDDC also resulted in the launch of...
by kasi | Aug 1, 2018 | Brand Equity of Products/Services
Brand AssociationsTitan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsWith the commitment to improve the commonplace livings, Unilever is delivering products that are contributing to its sustainability plans. It dropped the partnerships with the companies which were destroying the rainforests and got praised by the...
