by kasi | Dec 29, 2018 | Marketing Mix
BMW is the world’s most famous manufacturing company of the world class motorcycles and cars in Germany, and also the most admired and recognizable brand across the globe. It is known for its quality and reliability workmanship. BMW has sold cars more than 1.95...
by kasi | Nov 9, 2018 | Marketing Mix
Bisleri is the Italian developed public limited company, founded by “Signor Felice”. Initially it dealt in the bottled water, but later the company was bought by Parle’s Ramesh Chauhan, and decided to operate the company with the same brand name for the continuation...
by kasi | Nov 9, 2018 | Marketing Mix
Big Bazaar is the household brand name in the shopping and is the retail stores across the India, and also known as the hypermarket. It caters every wants and needs in the typical family, or of the individual person, Big Bazaar worked hard to come to the long way and...
by kasi | Aug 15, 2018 | Marketing Mix
D-Mart is the private company, operating in the retailing industry, and is successful in making the prominent presence in the industry. It was introduced in May, 2002, and since then, faced numerous challenges and tough competition. It is the chain of hypermarkets and...
by kasi | Aug 15, 2018 | Marketing Mix
This article will explain the marketing mix of Hyundai. Marketing mix of Hyundai will include all the P’s of marketing that are used by the company and impact their brand equity in the market. Hyundai Motor Company is a South Korean multinational automotive...
by kasi | Aug 15, 2018 | Marketing Mix
ICICI bank is located in India as a multinational bank and this article will discuss the marketing mix of ICICI. Marketing mix of ICICI will include all the P’s that are applicable to the bank related to their market in India. ICICI Bank is also considered as India’s...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsIn 1981, TCS started the first research center in India, the Tata Research Development and Design Centre. TRDDC handles research in Process engineering, Software engineering, and systems analysis. Research at TRDDC also resulted in the launch of...
by kasi | Aug 1, 2018 | Brand Equity of Products/Services
Brand AssociationsTitan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsWith the commitment to improve the commonplace livings, Unilever is delivering products that are contributing to its sustainability plans. It dropped the partnerships with the companies which were destroying the rainforests and got praised by the...
by kasi | Jul 31, 2018 | Brand Equity of Products/Services
Brand AssociationsThe airline is associated with comfort, luxury, and friendly environment for the customers. Virgin Atlantic has provided the security and consistent delivery in everything they could do to their clients. It has a fashion show and a jazz band for...
