by kasi | May 29, 2018 | Marketing Mix
An American coffeehouse and doughnut company, Dunkin’ Donuts, was founded in the year 1950. Its parent company is Dunkin’ Brands and has headquarters in Massachusetts, the U.S. It is one of the world’s top baked confectionaries and coffee chains, serving in more than...
by kasi | May 29, 2018 | Marketing Mix
Gatorade is an American company which sells beverages and food items related to sports. It was introduced in 1965 by a group of researchers led by Dr. Robert Cade. Currently, PepsiCo owns Gatorade Company, Inc. and, its products are available in more than 80...
by kasi | May 29, 2018 | Marketing Mix
Gardenia Bakeries KL Sdn Bhd (GBKL) is an international food manufacturing company, established in 1986 in Kuala Lumpur, Malaysia. An American named Horatio Sye Slocumm having 35 years of baking experience founded this company. It has won numerous prestigious awards...
by kasi | May 29, 2018 | Marketing Mix
Frooti is the top-selling mango flavored drink in India, launched in 1985 by the company Parle Agro India. It was the first brand to introduce ready-to-serve beverage in TetraPak packaging in India. The marketing mix of Frooti refers to the steps that the organization...
by kasi | May 29, 2018 | Marketing Mix
Dove is a personal care company and a subsidiary of Unilever. It belongs to the FMCG section and, launched in the UK in 1955. Dove targets men and women of different age groups and, they look at this brand as a high-end brand. It is considered as the most trusted...
by kasi | May 29, 2018 | Marketing Plan
Burger King is one of the largest American fast food chains. It was launched in 1953 and now owns 90 plus branches worldwide. Burger King has attained a stable name in the industry it operates in and has been among top few names in terms of excellent marketing...
by kasi | May 29, 2018 | Marketing Plan
Bayeriche Motoren Werk (BMW) is a German automobile manufacturer company that was established in 1913 and later was traded publically from 1969 onwards. Currently the company has established its premium segment with three most famous products i.e. BMW, Rolls-Royce and...
by kasi | May 29, 2018 | Marketing Plan
Adidas is a legendary sports brand with the ambition and emphasis on performance of athletes in there pertinent sports. Adidas aims to help athletes perform comfortably at different levels and has successfully achieved this so far. Segmentation & Target Market...
by kasi | May 29, 2018 | Brand Equity of Companies
Brand AwarenessBlackberry is the cellphone company, which is on a verge of an extinction. It worked hard to make its place in the market place but has to face tough competition. Blackberry worked hard to create awareness among people. Many people have negative or...
by kasi | May 21, 2018 | Brand Equity of Companies
Brand AwarenessCadbury is the market oriented business, which has the loud voice to tell people about its existence. It exist in the market for almost 200 years, and innovate new and different taste for the chocolate lovers. It has strong marketing strategies which do...
