Labeling or Product Labeling

Labeling in marketing means “any written or graphic communications on the packaging of a product or on a separate label”. It refers to any printed, written or graphic matter which is present on the label placed, and it normally accompanies the food, (or any other...

The BCG (Boston Consulting Group) Matrix

The BCG matrix refers to a chart created by Bruce Henderson, in 1968 for the Boston Consulting Group: helping his corporations to adeptly analyze their product lines or business units. The growth share matrix chart helped in deciding the corporations where to allocate...

Business Marketing Management

Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652,...

Direct Response Marketing

Advertising – the definition can be broken into 6 segments; 1. It is one of the paid forms of communication. 2. The sponsor is identified 3. Most advertising nourishes the purpose of “persuade through recall” i.e. influence consumer to do. Something though in some...

International Marketing Culture

International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production...

International Marketing Research

International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence...

Global Product Planning

In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea...

Advertising & Marketing Mix

The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...

International Marketing Strategies

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international...

Marketing Plan

Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general...
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