Organizational Buying Behavior

When we talk about business buying attitude, we have to agree with the fact that buying practices of organizations is required much more professional buying practices or we can say that this would come under term complex buying as compared to consumer buying. It is...

Business Marketing Management

Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...

Goals of Purchasing Organizations

Purchasing organizations are responsible for all purchasing activities that include the negotiation with vendors and suppliers. They develop the strategies to obtain discounts from vendors. The purchasing strategies vary from industry to industry therefore; the...

Advertising and Consumer Behavior

Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture...

The Purchasing Organizations

Purchasing organizations are responsible for all the purchasing activities from giving quotations or ordering supplies to the delivery of the order. Purchasing organizations negotiate with the vendors and suppliers and follow the strategies to get maximum discounts...

Modes of Entry into International Markets

Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...

Types of Advertising

The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that...

Sales Promotions

Sales promotions are of two broad types; consumer promotions such as coupons, sampling, premiums, sweepstakes, low-cost financing deals, and rebates; and trade promotions such as slotting allowances, allowances for featuring the product in retail advertising, display...

Public Relations

Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these  hard-to-reach consumers and to convey messages to them in a manner that is more...

Functions of Advertising Agency

Unique aspect advertising is the advertising agency, which, in most of the cases, makes the creative and media decisions. It also often supplies supportive market research and is even involved in total marketing plan. In some advertiser agency relationships, the...
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