by kasi | Sep 29, 2010 | Advertising
Five research streams on “how advertising works” are viewed by almost every brand manager and advertiser and then they draw out the plans and pertinent strategies in order to make their advertising work. The first dealt with the effects of ad exposure and ad created...
by kasi | Sep 28, 2010 | International Marketing
Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing....
by kasi | Sep 28, 2010 | International Marketing
A society can be defined on a variety of parameters, regional, linguistic, ethnic, religious etc. Nation is a more useful definition of a society for international marketing perspective due to the following reasons; • Business employs, sells to, buys from, is...
by kasi | Sep 27, 2010 | B2B Marketing
When we talk about business buying attitude, we have to agree with the fact that buying practices of organizations is required much more professional buying practices or we can say that this would come under term complex buying as compared to consumer buying. It is...
by kasi | Sep 25, 2010 | B2B Marketing
Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...
by kasi | Sep 25, 2010 | B2B Marketing
Purchasing organizations are responsible for all purchasing activities that include the negotiation with vendors and suppliers. They develop the strategies to obtain discounts from vendors. The purchasing strategies vary from industry to industry therefore; the...
by kasi | Sep 24, 2010 | Advertising
Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture...
by kasi | Sep 24, 2010 | B2B Marketing
Purchasing organizations are responsible for all the purchasing activities from giving quotations or ordering supplies to the delivery of the order. Purchasing organizations negotiate with the vendors and suppliers and follow the strategies to get maximum discounts...
by kasi | Aug 16, 2010 | International Marketing
Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...
by kasi | Aug 15, 2010 | Advertising
The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that...
