by kasi | Oct 4, 2010 | International Marketing
An international marketer needs to get informed about the foreign countries’ environments that may or will affect the business in any ways, positively or negatively. Some of the key aspects of a foreign market environment that may affect international marketer’s...
by kasi | Oct 4, 2010 | Advertising
Media strategy refers to the setting and allocation of advertising budgets. Logic would suggest that there are more factors that argue for differences across countries than for similarities. Ad budgets would be likely similar across countries if purchase cycles for...
by kasi | Oct 3, 2010 | Advertising
Advertising has many advantages and strengths (reaching mass audiences, creating awareness, building preference etc.) but that the same time; it has got some major weaknesses too, (targeting individual consumers, making them believe a message, and pushing them to...
by kasi | Oct 3, 2010 | Marketing
Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a...
by kasi | Oct 2, 2010 | Marketing
Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...
by kasi | Oct 1, 2010 | Advertising
Advertising is defined as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The 5 M’s of Advertising The 5 M’s are basically the different important decisions that are to be taken while designing the...
by kasi | Oct 1, 2010 | B2B Marketing
The organization’s buying process is a process in which the organizations recognize the need of a product or service and search for the best available brand or supplier among all the alternatives. Understanding the organization’s buying process is now given immense...
by kasi | Oct 1, 2010 | B2B Marketing
In this fast moving world where there is a lot of completion in the market there is a need of managing buyer-seller relationship. A better relationship between the buyer and seller is advantageous for both. A good relationship between the buyer and seller especially...
by kasi | Sep 30, 2010 | Advertising
Advertising plays a very important role in society, particularly in industrialized countries that have well developed mass communications infrastructures. There are three categories of issues concerning advertising and society. Two of them represent the aggregate...
by kasi | Sep 30, 2010 | Marketing
The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...
