Marketing Challenges of 21st Century

The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...

Advertising Research

Five research streams on “how advertising works” are viewed by almost every brand manager and advertiser and then they draw out the plans and pertinent strategies in order to make their advertising work. The first dealt with the effects of ad exposure and ad created...

Global Pricing Issues

Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing....

Organizational Buying Behavior

When we talk about business buying attitude, we have to agree with the fact that buying practices of organizations is required much more professional buying practices or we can say that this would come under term complex buying as compared to consumer buying. It is...

Business Marketing Management

Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...

Goals of Purchasing Organizations

Purchasing organizations are responsible for all purchasing activities that include the negotiation with vendors and suppliers. They develop the strategies to obtain discounts from vendors. The purchasing strategies vary from industry to industry therefore; the...

Advertising and Consumer Behavior

Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture...

The Purchasing Organizations

Purchasing organizations are responsible for all the purchasing activities from giving quotations or ordering supplies to the delivery of the order. Purchasing organizations negotiate with the vendors and suppliers and follow the strategies to get maximum discounts...

Modes of Entry into International Markets

Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...
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