The Santander Group is a Spanish banking group and it is considered as one of the leading bank throughout the world because of its services are very prominent in terms of promotions and capitalization. Banco Santander is located in Banco Santander, S.A.  It was initiated in Santander, Cantabria in Spain. Santander stood on 23rd place in the list of the world’s largest company in April 2012 according to the report revealed by Forbes Global 2000. With a well known status in Portugal, Germany, Poland, UK, northeastern United States and Brazil, it is one of the leading finance holding companies in Latin America and Spain

Banco Santander SWOT Analysis

Strengths

• The company gives away a lot of funds for many supporting events which give the company publicity and name in the market.

• As the company is working in most of the developed countries and more than half of its income come from the territories of United States, United Kingdom and Latin America so it keeps the company away it from financial crises.

• According to the report by Global Finance 50 Secured bank of the world 2010, Banco Santander is world’s 14th secured bank which shows that you are not risking your money.

• The main reasons of its success are the Healthy dealing with their customers and a commitment to provide best services.

• The key point of the company is that they have strong and planned association with well known companies of the world.

• The existence of the company in Singapore, Hong Kong, USA, and Africa and in Latin America and the joint venture with the leading markets in Europe is their real success.

Weaknesses

• The company has facing gradually fall down in financial addition from 2009.

• The up-coming plans of the business does not show any occurrence in the market of Asia

• The high payment percentage is one of the main warning indications, as if in case if the act gets a strike, the bonus is not secured.

 Opportunities

• The problems in the Europe economy will give away many opportunities to choose properties or banking procedures at a shoot price on sale.

• The company can get advantage from the growing markets of Banco Santander’s in Brazil and in the respite of Latin America by take share in the market.

• The System of European Banking should oblige new set of laws that can control the operating flexibility of the banks.

• By reaching to that area where banking is not reachable the company can introduce small banking projects and it will also help their business to grow.

• Another opportunity that can be availed by the company is Micro financing.

Threats

 • In Spain, Greece, Ireland, Portugal and Italy some of the problems are observed in the finance Spain and it could damage the positive feature of the company and can cause an emergency in currency for euro.

• Strict monetary plans around the world can cause the downfall of the company in market.

References

Yahoo Finance, Banco Santander News, (2012): http://uk.finance.yahoo.com/news/santander-la-caixa-sabadell-invest-110600476.html Retrieved: 21st Nov, 2012

Banco Santander, Company History, Official Website, (2012): https://www.santander.pr/ Retrieved: 21st Nov, 2012

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