Managing Advertising Decisions

Advertising is defined as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The 5 M’s of Advertising The 5 M’s are basically the different important decisions that are to be taken while designing the...

Organizational Buying Process

The organization’s buying process is a process in which the organizations recognize the need of a product or service and search for the best available brand or supplier among all the alternatives. Understanding the organization’s buying process is now given immense...

Managing Buyer-Seller Relationship

In this fast moving world where there is a lot of completion in the market there is a need of managing buyer-seller relationship. A better relationship between the buyer and seller is advantageous for both. A good relationship between the buyer and seller especially...

Social, and Regulatory Aspects of Advertising

Advertising plays a very important role in society, particularly in industrialized countries that have well developed mass communications infrastructures. There are three categories of issues concerning advertising and society. Two of them represent the aggregate...

Marketing Challenges of 21st Century

The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...

Advertising Research

Five research streams on “how advertising works” are viewed by almost every brand manager and advertiser and then they draw out the plans and pertinent strategies in order to make their advertising work. The first dealt with the effects of ad exposure and ad created...

Global Pricing Issues

Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing....

Organizational Buying Behavior

When we talk about business buying attitude, we have to agree with the fact that buying practices of organizations is required much more professional buying practices or we can say that this would come under term complex buying as compared to consumer buying. It is...

Business Marketing Management

Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...
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