by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationsPUMA remains associated with the community and its customers through many ways. Celebrity endorsement is one method to promote the product and to be in the limelight. World’s fastest man Usain Bolt and fashion figures Rihanna and Kylie Jenner are...
by kasi | Jun 11, 2018 | Brand Equity of Products/Services
Brand Association Nirma’s overall perceived value is higher as compared to HUL, Tide, Sunlight, and others. Its market share in the specific niche is 30%, which is quite encouraging. Nirma has introduced different products like Detergent Powder, Detergent...
by kasi | Jun 11, 2018 | Brand Equity of Countries
Identity and Reputation The United Kingdom (UK) or Britain, officially known as The United Kingdom of Great Britain and Northern Island, is a sovereign country in Western Europe. It has the Atlantic Ocean, the English Channel, the Irish Sea, and the North Sea in its...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationNetflix has highlighted itself as an innovator in the entertainment Industry. Its brand value is phenomenal, which is $5.6 billion. Its subscribers from all over the world are increasing day by day. It offers services like online streaming and DVD by...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand equity is the brand reputation in the market. It is a competitive advantage that results in higher sales and profits, also lower costs. This concept consists of the following five main elements: Brand AwarenessRaymond Weil makes its customers aware of its...
by kasi | Jun 10, 2018 | Brand Equity of Companies
The Gap Inc. was founded in 1969 in San Francisco, California. It is an American clothing and accessories brand that is now available worldwide. The company started off with the brand only introducing Gap jeans first and when that gained recognition and certain...
