by kasi | Sep 29, 2010 | Advertising
Five research streams on “how advertising works” are viewed by almost every brand manager and advertiser and then they draw out the plans and pertinent strategies in order to make their advertising work. The first dealt with the effects of ad exposure and ad created...
by kasi | Sep 28, 2010 | International Marketing
Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing....
by kasi | Sep 28, 2010 | International Marketing
A society can be defined on a variety of parameters, regional, linguistic, ethnic, religious etc. Nation is a more useful definition of a society for international marketing perspective due to the following reasons; • Business employs, sells to, buys from, is...
by kasi | Sep 27, 2010 | B2B Marketing
When we talk about business buying attitude, we have to agree with the fact that buying practices of organizations is required much more professional buying practices or we can say that this would come under term complex buying as compared to consumer buying. It is...
by kasi | Sep 25, 2010 | B2B Marketing
Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...
