by kasi | Sep 25, 2010 | B2B Marketing
Purchasing organizations are responsible for all purchasing activities that include the negotiation with vendors and suppliers. They develop the strategies to obtain discounts from vendors. The purchasing strategies vary from industry to industry therefore; the...
by kasi | Sep 24, 2010 | Advertising
Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture...
by kasi | Sep 24, 2010 | B2B Marketing
Purchasing organizations are responsible for all the purchasing activities from giving quotations or ordering supplies to the delivery of the order. Purchasing organizations negotiate with the vendors and suppliers and follow the strategies to get maximum discounts...
by kasi | Aug 16, 2010 | International Marketing
Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...
by kasi | Aug 15, 2010 | Advertising
The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that...
