Managing Advertising Decisions

Advertising is defined as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The 5 M’s of Advertising The 5 M’s are basically the different important decisions that are to be taken while designing the...

Organizational Buying Process

The organization’s buying process is a process in which the organizations recognize the need of a product or service and search for the best available brand or supplier among all the alternatives. Understanding the organization’s buying process is now given immense...

Managing Buyer-Seller Relationship

In this fast moving world where there is a lot of completion in the market there is a need of managing buyer-seller relationship. A better relationship between the buyer and seller is advantageous for both. A good relationship between the buyer and seller especially...

Social, and Regulatory Aspects of Advertising

Advertising plays a very important role in society, particularly in industrialized countries that have well developed mass communications infrastructures. There are three categories of issues concerning advertising and society. Two of them represent the aggregate...

Marketing Challenges of 21st Century

The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...
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