Brand Equity of Uber

This is the detailed brand equity analysis of Uber which is renowned ridesharing company and has been operating across the globe.Brand Associations Uber has revolutionized the way people travel as it offers online taxi booking service. It has eliminated the concept of...

Brand equity of Nescafé

This the detailed articles which will analyze the brand equity of Nescafe via different factors.Brand Associations Nescafé is attached to the people and the environment through its products and work. Nestlé launched a Nescafé Plan in 2010. The purpose of this plan is...

Marketing Mix of BIBA

BIBA is the private limited company of apparels, and considered as the Indian fashion big giant that stands true according to the names. This brand has been embellishing and dressing demure maidens across the India from 1986. The contemporary ethnic and traditional...

Marketing Mix of Hindustan Unilever

Marketing mix of Hindustan Unilever, in particular, will be discussed in this article. The marketing mix of Hindustan Unilever will incorporate the 4P’s that are involved in the overall image of the brand. Unilever is present almost all over the world and is usually...

Marketing Mix of Horlicks

This article will highlight the marketing mix of Horlicks. The marketing mix of Horlicks might slightly differ in different countries, but this article will highlight these aspects globally. Horlicks is a malted hot drink that was introduced by James & William...
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