by kasi | Jul 15, 2018 | Marketing Mix
The Ford Motor Company, generally known as Ford, is an American multinational leader in the automotive industry. In 1903, Henry Ford founded this company and, it has headquarters in Dearborn, Michigan, the U.S. It sells vehicles for personal and commercial use under...
by kasi | Jul 15, 2018 | Marketing Mix
Big Basket is the online food products and grocery store, operates in India from 2011. Its headquarter is in Bengaluru, and provide services to the entire country. It runs with the help of “Innovative Retail Concept Private Limited “mainly in 30 cities and towns of...
by kasi | Jul 13, 2018 | Brand Equity of Companies
This is the detailed brand equity analysis of Vodafone which is renowned telecommunication company.Brand AssociationsThis company runs a charity organization called The Vodafone Foundation, which supports and also works in collaboration with other charity groups. It...
by kasi | Jul 13, 2018 | Brand Equity Concepts
Brand equity is a value of consumers’ perception regarding the products, and to measure it we often use various components. One of the sources is advertising, which is essential these days. To build a positive image of the brand, entrepreneurs spend millions of...
by kasi | Jul 13, 2018 | Brand Equity Concepts
The value of having a well-recognized brand identity is called the brand equity, and it supports the concept that the brand’s founder can generate more revenue or profits from the reputation of the company as compared to its less famous competitors. It can give a...
