This is the detailed brand equity analysis of Vodafone which is renowned telecommunication company.

Brand Associations

This company runs a charity organization called The Vodafone Foundation, which supports and also works in collaboration with other charity groups. It brought a technological solution for the Indian teachers in which they will be able to use multi-media and graphical content to enhance their teaching skills. Vodafone also introduced a Pediatric Epilepsy Remote Monitoring System to allow the physicians to make the patient observations remotely. The famous boxer, Mary Kom and sports star, David Beckham have endorsed the brand to promote its global appeal.

Brand Awareness

Vodafone focuses intensively on the advertising and promotes its offers through billboards, TV ads, and social media platforms to reach a large number of people. Frequent press releases by Vodafone keeps its customers informed of the new products and helps the company to connect with the people more often.  The pricing strategy of Vodafone is done differently for every targeted segment based on several needs. The price of the service is decided based on the quality of service and feedback they receive. In 2012, Vodafone declared its partnership with Visa. Vodafone acquired Hutch in India, which is India’s third largest 3G service provider.

Brand Loyalty

Vodafone is one of the world’s prominent telecommunication companies. It serves over 400 million subscribers worldwide across 150 countries. The company got listed on New York Stock Exchanges, which helped it in gaining global recognition.Why Vodafone is its customers’ favorite because it is an excellent network offering high-grade services. Customers look for the outstanding product quality and, that is what Vodafone provides. Therefore, Vodafone services are designed to meet a wide range of customer needs and preferences.

Brand Assets

Vodafone Group PLC is the British international telecommunications company. It was founded in 1991 and headquartered in London, United Kingdom. It is one of the world’s largest telecommunication companies, operating in more than 30 countries. It mainly provides services in the areas of Africa, Asia, Europe, and Oceania. In 2017, the total assets of the company were recorded to be about £154.684 billion.

The products Vodafone offers are smartphones, Vodafone branded phones, voice and messaging services, internet services, handsets, and VAS. Some of the Vodafone subsidiaries are Ziggo, ONO, M-Pesa, Vodafone Limited, Talkmobile, Vodacom, Airtel-Vodafone, Vodafone Global Enterprise, and Vodafone Sales & Services Limited.

Brand Elements

In 1991, Gerry Whent and Ernest Harrison founded Vodafone. They named the company Vodafone on voice data fone which reflected their idea to provide the voice and data services over the mobile phones. The Vodafone logo is one of the most memorable logos in the telecommunication world. The famous global advertising firm Saatchi & Saatchi designed the logo for Vodafone in 1997. Since its creation, the logo has undergone many modifications. The new logo is a speech mark inside a circle. The speech mark symbolizes conversation and voice communication and, its silver color depicts perfection, sophistication, and creativity of the company. The circle’s red color symbolizes talking, sound and passion. This emblem brilliantly conveys the intended message of the famous telecom company, Vodafone.

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