by kasi | Mar 28, 2019 | Brand Equity
According to an Economist, Aaker, the brand equity is a combination of brand attributes like brand awareness, associations, loyalty, and perceived quality. It is necessary to estimate the net value of the brand to get highest profits and make it more successful as...
by kasi | Mar 28, 2019 | Brand Equity
Brand EquityA logo, name, or symbol that has an association with a product is known as a brand. The brand’s impact on consumer perceptions about a product is called brand equity, and it refers to the generated asset of the company/brand.The asset is intangible in...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsTo enhance the enthusiasm for the dunking rite of the world’s favorite cookie, many celebrities like Christina Aguilera, Neymar became a part of promotional advertisements. Oreo biscuits are going to be “Eco-friendly” as there will be less use of...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsThe first image of the brand in buyers’ mind is healthy and shiny hair. Pantene’s reputation built on the base of its parent brand P&G, which is a well-known company in the international market. The products became popular in the 1980s, because...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsMaybelline has accepted many ethical and social challenges to maintain a healthy image in the society. It fulfilled the economic responsibility of becoming world’s best cosmetic company. Maybelline took a step to stop product testing on animals to...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsREI got a place in the US Environmental Protection Agency’s top ten list of companies in buying of cleanly-generated electricity after purchasing 11 million kWh of green power in 2006. REI started to arrange its trips through REI Adventures carbon...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsRoyal Enfield is a famous luxury gear company that produces motorbikes, motorbike accessories, camping equipment, men’s and women’s clothing plus accessories, and fishing & hunting equipment. It is not just a brand it is a style and a belief that...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsSustainability and environmental consciousness are the primary purposes of everything Surf Excel do. It has reduced a considerable amount of packaging of products and improved high-performance product formula to minimally impact the environment with...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsWith a social media kick-off, TAG Heuer is raising funds for the Cycle for Survival’s 2018 campaign. Every single penny they receive straightly goes to cancer and clinical trials led by Memorial Sloan Kettering Cancer Center. Celebrities like...
by kasi | Mar 10, 2019 | Marketing Mix
Goldilocks Bakeshop is a bakery chain operates and have franchises in the Philippines and worldwide. Milagros Leelin Yee, Clarita Leelin Go, and Doris Wilson Leelin founded Goldilocks in 1966. It sells a wide range of baked and fast food products. The marketing mix of...
