Marketing Plan of Pepsi

PepsiCo is an American multinational food and beverage corporation which was established in 1965 with a merger of Pepsi-Cola Company and Frito-Lay Inc. The company manufactures and distributes its food products and in more than 200 countries and territories. PepsiCo’s...

Marketing Plan of Nokia

This is the detailed marketing plan of Nokia which has been operating in consumer electronics and telecommunication industry since 1865. Nokia Corporation, known as NOKIA, is a Finnish multinational corporation, founded in 1865, serving customers in 130 countries. The...

Marketing Plan of Dell

Dell Inc. is an American multinational computer technology organization which began its operation in 1984 and is based in Round Rock, Texas, US. The company deals with the development, selling, repair, and support of computers and its related products and service....

Marketing Plan of Cadbury

Cadbury is a prominent name in confectionary industry. It began its operation in 1824 in UK. Since then, Cadbury has expanded its business throughout the globe and operating in more than 60 countries. The company offers Chocolate, Gum and Candy brands which give...

Marketing Plan of Boots

Boots is a leading pharmacy-led health and beauty retailer with over 2500 stores in the UK. Its chains are also located in Ireland, Norway Thailand, and other territories. The company began its operation in 1848 by John Boot. The company is headquartered in Beeston,...

Marketing Plan of Amazon

This is the detailed marketing plan of Amazon which has been operation in E-commerce industry since 1994. The marketing plan cover majority of aspect that Amazon has been using to promote it’s product and services. Introduction Amazon Inc. is an American ecommerce and...

Marketing Plan of Sony

Sony Corporation is a multinational company and was founded in 1945 in Nihonbashi, Tokyo. The company operates globally in 204 countries and is one of the leading manufacturers of communication, information technology, communication and electronic products. With a...

Marketing Plan of Samsung

Samsung is a global leader in information technology managing more than 200 subsidiaries around the world. The company began its operation in Suwon, Korea in 1969. Samsung promises to make and convey quality items and services that enhance convenience and foster...

Tri-component model

The three aspects of behavior, affect, and cognition affect human experience is derived from the early Greek philosophers (1969, McGuire). There was also an area that was prescribed in the first social psychology study by (McDougall & Bogardus, 1920). The term...
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