by kasi | Oct 9, 2010 | Advertising
Advertising – the definition can be broken into 6 segments; 1. It is one of the paid forms of communication. 2. The sponsor is identified 3. Most advertising nourishes the purpose of “persuade through recall” i.e. influence consumer to do. Something though in some...
by kasi | Oct 8, 2010 | International Marketing
International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production...
by kasi | Oct 8, 2010 | International Marketing
International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence...
by kasi | Oct 6, 2010 | International Marketing
In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea...
by kasi | Oct 6, 2010 | Advertising
The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...
by kasi | Oct 6, 2010 | International Marketing
International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international...
by kasi | Oct 6, 2010 | Marketing
Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general...
by kasi | Oct 5, 2010 | Marketing
Distribution or ‘place’ is one of the four known Ps of the marketing mix – refers to activities of organization through which the product or a service moves on to the next organization (i.e. made available for the user for consumption). The companies need to decide on...
by kasi | Oct 5, 2010 | Advertising
Advertising is paid publicity. It is a commercial message that offers a product or a service for sale. It is controlled and paid for, by the initiator, at the rates set by the medium used. Advertising may appear in any of the standard medium, such as newspaper,...
by kasi | Oct 4, 2010 | B2B Marketing
This kind of marketing is based on the concept of marketing which come out from the direct response marketing campaigns that are heavily in favor of the customer that he would be retained and will be satisfied at the same place. They watch it as marketing efforts and...
