by kasi | Jan 14, 2011 | Marketing
Demand for company’s products and services primarily come from two group’s new customers and repeat customers. The common approach for marketers is to find new customer for company’s product and service to increase sales and earn higher profits. Focusing on new...
by kasi | Jan 14, 2011 | Marketing
Marketing is not only about finding enough customers for the organization products and services, it also aims to manage the demand in a proper way to achieve organization objectives. It has been observed by many people that demand of products and services not remains...
by kasi | Jan 11, 2011 | Marketing
Mission statement is a short or long statement written by stakeholders to make clear the reason and purpose of organization. Some organization thinks that developing mission statement is waste of time and money but unfortunately this is not the case. Today many...
by kasi | Jan 10, 2011 | Marketing
Customer Value Customer value is the amount of benefits which customers get from purchasing products and services. It can also defined as the difference between the values customer gains from using a product and cost of the product. Customer value is high if the...
by kasi | Jan 10, 2011 | Marketing
Needs,wants and demands are the basic and core concept of marketing. It is essential that marketers understand and grasp concept in order to offer the right products and services to the customers. What are Needs? Needs are the basic requirements of human...
by kasi | Jan 9, 2011 | Marketing
Experience curve was first noticed by Bruce Henderson in 1960 at BCG (Boston Consulting group). This is a curve which is actually experiences when the unit cost declines due to an increment in the production volume. This is actually done due to increased knowledge or...
by kasi | Jan 6, 2011 | Marketing
New product development is related to all those activities involved in making a new product. It comprises of many steps, namely idea generation, designing a product along with its packaging, its making and production accompanied with important activities like market...
by kasi | Dec 31, 2010 | Marketing
Value migration is a term that is used to shift the value creating forces. In marketing, value migration is a useful as well as an essential area that needs clear focus. Actually, value migrates from the outer business models and frameworks towards the business...
by kasi | Dec 30, 2010 | Marketing
The value of any product or service is an overall estimation a consumer makes of it. On the other side, it is actually visualization or conceptualization of the relationship that exists between the consumer’s perceived benefits in terms to the perceived costs of...
by kasi | Dec 30, 2010 | Marketing
Business model is a process that describes how businesses run from the scratch to the end. It demonstrates the activities from the start till the end. It tells how an organization creates, delivers and further captures the value. The process in which business model is...
