Brand Equity of Horlicks

Developed in 1873, Horlicks is a malted milk founded by James and William Horlick as food for infants. It was the first malted milk to be patented. Later, they started advertising it as food for travelers and aged people as well and since it was high calorie food...

Brand Equity of Gucci

Founded in 1921, Gucci is an Italian luxury brand of fashion and other leather goods. It is a part of the Gucci Group which is actually owned by Kering, which is a French holding company. It has been many decades since Gucci was introduced, and today Gucci has...

Brand Equity of Gillette

Gillette is a brand of safety razors and other personal care products that are produced under the brand name of Gillette for both men and women. The brand is however owned by Procter & Gamble Corporation. It was founded in 1901 in the United States but the company...

Brand Equity of Garnier

Garnier is a cosmetics brand that comes under the banner of famous French company L’Oréal. Garnier was introduced in 1904 and since then, it is known to provide skin and hair care products that are efficient and innovative. Garnier is mostly known to include natural...

Brand Equity of Ferrero Rocher

Originally from Italy, Ferrero Rocher is loved by people around the world. It is a chocolate and hazelnut confectionary that is manufactured by Ferrero SpA. It was introduced in 1982 and is now one of the world’s most famous chocolates and favorite treat for millions...
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