by kasi | Jun 10, 2018 | Brand Equity of Companies
Hennes & Mauritz AB, commonly known as H&M is a multinational clothing retail company which deals with fast fashion clothing. It was founded in 1947 in Stockholm, Sweden and has now stores all around the world in more than 4500 locations. The brand has been...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Founded in 1982, Maruti Suzuki India Limited, previously known as Maruti Udyog Limited, is an automobile manufacturer based in India. The company is half-owned by Suzuki Motor Corporation. Maruti Suzuki has been evolving since its establishment in Indian market and...
by kasi | Jun 10, 2018 | Brand Equity of Products/Services
Maggi is the brand of the parent company Nestle, which has products all around the world. They have various brands under the brand name, Maggi. It is a well-known fact that Maggi has developed high brand equity for itself because of following factors: Brand Awareness:...
by kasi | Jun 10, 2018 | Brand Equity of Companies
With making it to the list of “Best Global Brands 2017”, Mercedes-Benz without any doubt enjoys high brand equity. The level of brand equity can be known by looking at following aspects of Mercedes-Benz. Brand Awareness A research has revealed that Mercedes-Benz is...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand AwarenessBritannia is one of the largest company in India, deals in dairy and bakery products. It is the leader of biscuit manufacturing in India, with having almost 35% of market share. It is ranked among top ten most trusted brands (Bureau, 2017). It worked on...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand AwarenessBig Bazaar is one of the famous brand in retail industry, and developed its image in the private retail industry in India. Big Bazar is said as the Wall Mart of India, which runs over 100 retail stores across India. Big bazaar has created awareness...
