by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity is an incorporeal asset or liability of a brand that depends on consumers’ association with a product. The value of the Brand equity is sometimes positive and sometimes negative. There are five components to determine the brand equity of any company,...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity of a company is the strength and worth a company holds. It depends on consumer attitudes about brand’s positive attributes and consequences of brand use. Brand equity has following five components with which we can measure it: Brand...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand equity is the commercial value of the brand. It is related with vast knowledge, customer loyalty, and the market percentage secured by the company. Brand equity has following five components:Brand Awareness Rolex is the leading luxury watch brand and it is...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Any product’s commercial value that is derived from the consumer perception of the brand name is known as brand equity. It is positive as well as the negative value of the brand’s product. There are five components of the band equity, and these are:• Brand Awareness •...
by kasi | May 29, 2018 | Brand Equity of Companies
Brand AwarenessBlackberry is the cellphone company, which is on a verge of an extinction. It worked hard to make its place in the market place but has to face tough competition. Blackberry worked hard to create awareness among people. Many people have negative or...
by kasi | May 21, 2018 | Brand Equity of Companies
Brand AwarenessCadbury is the market oriented business, which has the loud voice to tell people about its existence. It exist in the market for almost 200 years, and innovate new and different taste for the chocolate lovers. It has strong marketing strategies which do...
