by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsSubway showed its connection with the community by doing many positive deeds. It set a LED lighting standard to provide energy-efficient lights in its restaurants which will save electricity to a large extent. Public figures like Peter Griffin has...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsNokia is an authentic, well-known, and reliable brand. It has a traditional and unique value, and it is synonymous with mobile handsets. It has a strong market presence, strong brand, and a product that is easy and intuitive to use. The strong...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity is an incorporeal asset or liability of a brand that depends on consumers’ association with a product. The value of the Brand equity is sometimes positive and sometimes negative. There are five components to determine the brand equity of any company,...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity of a company is the strength and worth a company holds. It depends on consumer attitudes about brand’s positive attributes and consequences of brand use. Brand equity has following five components with which we can measure it: Brand...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand equity is the commercial value of the brand. It is related with vast knowledge, customer loyalty, and the market percentage secured by the company. Brand equity has following five components:Brand Awareness Rolex is the leading luxury watch brand and it is...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Any product’s commercial value that is derived from the consumer perception of the brand name is known as brand equity. It is positive as well as the negative value of the brand’s product. There are five components of the band equity, and these are:• Brand Awareness •...
