by kasi | Jul 13, 2018 | Brand Equity of Companies
This is the detailed brand equity analysis of Uber which is renowned ridesharing company and has been operating across the globe.Brand Associations Uber has revolutionized the way people travel as it offers online taxi booking service. It has eliminated the concept of...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationsPUMA remains associated with the community and its customers through many ways. Celebrity endorsement is one method to promote the product and to be in the limelight. World’s fastest man Usain Bolt and fashion figures Rihanna and Kylie Jenner are...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationNetflix has highlighted itself as an innovator in the entertainment Industry. Its brand value is phenomenal, which is $5.6 billion. Its subscribers from all over the world are increasing day by day. It offers services like online streaming and DVD by...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand equity is the brand reputation in the market. It is a competitive advantage that results in higher sales and profits, also lower costs. This concept consists of the following five main elements: Brand AwarenessRaymond Weil makes its customers aware of its...
by kasi | Jun 10, 2018 | Brand Equity of Companies
The Gap Inc. was founded in 1969 in San Francisco, California. It is an American clothing and accessories brand that is now available worldwide. The company started off with the brand only introducing Gap jeans first and when that gained recognition and certain...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Hennes & Mauritz AB, commonly known as H&M is a multinational clothing retail company which deals with fast fashion clothing. It was founded in 1947 in Stockholm, Sweden and has now stores all around the world in more than 4500 locations. The brand has been...