by kasi | Aug 15, 2018 | Marketing Mix
ICICI bank is located in India as a multinational bank and this article will discuss the marketing mix of ICICI. Marketing mix of ICICI will include all the P’s that are applicable to the bank related to their market in India. ICICI Bank is also considered as India’s...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsIn 1981, TCS started the first research center in India, the Tata Research Development and Design Centre. TRDDC handles research in Process engineering, Software engineering, and systems analysis. Research at TRDDC also resulted in the launch of...
by kasi | Aug 1, 2018 | Brand Equity of Products/Services
Brand AssociationsTitan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of...
by kasi | Aug 1, 2018 | Brand Equity of Companies
Brand AssociationsWith the commitment to improve the commonplace livings, Unilever is delivering products that are contributing to its sustainability plans. It dropped the partnerships with the companies which were destroying the rainforests and got praised by the...
by kasi | Jul 31, 2018 | Brand Equity of Products/Services
Brand AssociationsThe airline is associated with comfort, luxury, and friendly environment for the customers. Virgin Atlantic has provided the security and consistent delivery in everything they could do to their clients. It has a fashion show and a jazz band for...
