by kasi | May 29, 2018 | Marketing Mix
An American coffeehouse and doughnut company, Dunkin’ Donuts, was founded in the year 1950. Its parent company is Dunkin’ Brands and has headquarters in Massachusetts, the U.S. It is one of the world’s top baked confectionaries and coffee chains, serving in more than...
by kasi | May 29, 2018 | Marketing Mix
Gatorade is an American company which sells beverages and food items related to sports. It was introduced in 1965 by a group of researchers led by Dr. Robert Cade. Currently, PepsiCo owns Gatorade Company, Inc. and, its products are available in more than 80...
by kasi | May 29, 2018 | Marketing Mix
Gardenia Bakeries KL Sdn Bhd (GBKL) is an international food manufacturing company, established in 1986 in Kuala Lumpur, Malaysia. An American named Horatio Sye Slocumm having 35 years of baking experience founded this company. It has won numerous prestigious awards...
by kasi | May 29, 2018 | Marketing Mix
Frooti is the top-selling mango flavored drink in India, launched in 1985 by the company Parle Agro India. It was the first brand to introduce ready-to-serve beverage in TetraPak packaging in India. The marketing mix of Frooti refers to the steps that the organization...
by kasi | May 29, 2018 | Marketing Mix
Dove is a personal care company and a subsidiary of Unilever. It belongs to the FMCG section and, launched in the UK in 1955. Dove targets men and women of different age groups and, they look at this brand as a high-end brand. It is considered as the most trusted...
