by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsPizza Hut made Italian pizzas with their modified version of the recipes. It specializes in Thin’N’Crispy, Pan Pizza, Hand-tossed Style, Stuffed Crust Pizzas for everyone who love to eat pizza. The first image that comes to the mind when people heard...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsSubway showed its connection with the community by doing many positive deeds. It set a LED lighting standard to provide energy-efficient lights in its restaurants which will save electricity to a large extent. Public figures like Peter Griffin has...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand AssociationsNokia is an authentic, well-known, and reliable brand. It has a traditional and unique value, and it is synonymous with mobile handsets. It has a strong market presence, strong brand, and a product that is easy and intuitive to use. The strong...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity is an incorporeal asset or liability of a brand that depends on consumers’ association with a product. The value of the Brand equity is sometimes positive and sometimes negative. There are five components to determine the brand equity of any company,...
by kasi | Jun 7, 2018 | Brand Equity of Companies
The brand equity of a company is the strength and worth a company holds. It depends on consumer attitudes about brand’s positive attributes and consequences of brand use. Brand equity has following five components with which we can measure it: Brand...
