by kasi | Jun 13, 2018 | Marketing Mix
Haldiram’s began as a small-town enterprise which expanded to other countries, this article will explore into the marketing mix of Haldiram’s. The marketing mix of Haldiram’s will include all the P’s that are relevant to the marketing strategy of Haldiram’s. The brand...
by kasi | Jun 13, 2018 | Marketing Mix
Marketing Mix of Harley Davidson will basically explain all the P’s that the company is considering in their marketing strategy. In this article, we will discuss the most essential 4P’s as the marketing mix of Harley Davidson. Harley Davidson is an American motorcycle...
by kasi | Jun 11, 2018 | Brand Equity Concepts
The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...
by kasi | Jun 11, 2018 | Brand Equity Concepts
Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...
by kasi | Jun 11, 2018 | Brand Equity of Companies
Brand AssociationsPUMA remains associated with the community and its customers through many ways. Celebrity endorsement is one method to promote the product and to be in the limelight. World’s fastest man Usain Bolt and fashion figures Rihanna and Kylie Jenner are...
