Psychographic Segmentation

Psychographic division isolates the business into groups backed individuals, modus Vivendi and personality qualities. It’s backed the thought that the sorts of item and makes an individual buys can reproduce that persons attributes and examples of living.  The...

Satisfaction and Brand Loyalty

Brand Loyalty Brand loyalty is basically when an organization effectively markets their brand so as to make it leave a favorable impression on their customers; so that previous customers can maintain loyalty towards the brand, so that new customers may decide to try...

Qualitative VS Quantitative Research

1. Qualitative Research • To acknowledge partner degree comprehension of fundamental reasons and inspirations • To supply experiences into the setting of a tangle, creating ideas and/or speculations for later quantitative examination • To reveal predominating patterns...

Consumer Complaint Behavior

Consumer complaint behavior can take place in a variety of forms. While it is usually because a customer may be dissatisfied over the quality of the product sold or the service that is being offered, more often than not there may be other reasons as to why the...

Complex Buying Behavior

A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...

Consumer Concept in Marketing

Any person who enjoys the goods and services generated or produced by any organization is known as a consumer. When a person consumes any good and service according to hi/her personal need or demand then he is the one who is sharing the activities generated by any...
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