Qualitative VS Quantitative Research

1. Qualitative Research • To acknowledge partner degree comprehension of fundamental reasons and inspirations • To supply experiences into the setting of a tangle, creating ideas and/or speculations for later quantitative examination • To reveal predominating patterns...

Consumer Complaint Behavior

Consumer complaint behavior can take place in a variety of forms. While it is usually because a customer may be dissatisfied over the quality of the product sold or the service that is being offered, more often than not there may be other reasons as to why the...

Complex Buying Behavior

A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...

Consumer Concept in Marketing

Any person who enjoys the goods and services generated or produced by any organization is known as a consumer. When a person consumes any good and service according to hi/her personal need or demand then he is the one who is sharing the activities generated by any...

Culture and Consumers

One of the stances in the behavior of a consumer can be determined through the culture he belongs to. Culture encompasses many things from the religious belief, moral values, food, art, music etc. Therefore it is difficult to limit the boundaries of its spectrum. In...

Social Class and Consumer Behavior

Social values are driven by its customs ands values. Culture outlines the general behavior of the consumers’ living into, as it provides with the common rituals that members of that society follow. But in a given culture the practice of these values differ depending...
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