by kasi | Oct 21, 2010 | Consumer Behavior
One of the stances in the behavior of a consumer can be determined through the culture he belongs to. Culture encompasses many things from the religious belief, moral values, food, art, music etc. Therefore it is difficult to limit the boundaries of its spectrum. In...
by kasi | Oct 21, 2010 | Consumer Behavior
Social values are driven by its customs ands values. Culture outlines the general behavior of the consumers’ living into, as it provides with the common rituals that members of that society follow. But in a given culture the practice of these values differ depending...
by kasi | Oct 17, 2010 | Consumer Behavior
Consumers don’t operate in isolation; they interact with other individuals on daily basis. These interactions influence each other in many ways. Interpersonal influence is referred to the change in one’s behavior due to other’s feelings, thoughts that are...
by kasi | Oct 17, 2010 | Consumer Behavior
We all make decisions. In context of marketing, decisions can be regarding whether to make a purchase or not, which brand to be choose from the pool, which retail outlet to go to shop from, who will from the family will decide etc. All these questions are faced by the...
by kasi | Oct 17, 2010 | Consumer Behavior
Impulse buying is a phenomenon that is widely recognized in the Western part of the world. It is defined as “any purchase which a shopper makes but has not planned in advance” (Wikipedia.com). But recently the researchers have extended the definition and included...
by kasi | Oct 17, 2010 | Consumer Behavior
Why do people shop? How a consumer does assess his/her needs? What motivates them to choose a particular product over other? These questions are essence of marketing concepts, key for a given company to be successful, profitable and market leader. When a consumer...
by kasi | Oct 17, 2010 | Consumer Behavior
When a consumer go through his life using a product or service accumulates his experience with that brand. These experiences have an important impact on what a consumer have learned or remembered which will determine his future action. He will may make a repeat...
by kasi | Oct 16, 2010 | Consumer Behavior
People in this world live with different background, interests, needs, personalities, culture etc. Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray...
by kasi | Oct 16, 2010 | Consumer Behavior
The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize...
by kasi | Oct 14, 2010 | Consumer Behavior
“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information...
