by kasi | Dec 26, 2010 | Marketing
The Concept described by Michael Porter that describes how firm regulates and function is known as value chain. Value chain is the set of activities that describes the activities of firm or business that is operating in any industry. In order to construct value chain,...
by kasi | Dec 25, 2010 | Marketing
It is about managing controlling and looking after the different phases of the product’s life in order to cope with the changes and to keep an eye on a product to manage its profit margins and assess when it becomes unprofitable for the organization. Stages of Product...
by kasi | Dec 25, 2010 | Marketing
Product differentiation is defined to be a process in which it is tried to build the product’s unique and attractive features and easily distinguishable image in the eyes of its target market. Product differentiation can be the reason for both increasing the profit...
by kasi | Dec 4, 2010 | Marketing
Managing products in order to make them effective for the users is an essential part of the product management. Product management is something that involves the organizational lifecycle within an organization in order to make the final product effective and...
by kasi | Dec 4, 2010 | Marketing
Customer, also known as a purchaser, buyer or a client is a person who is currently using any product or service of any firm or organization. In other words, a person who is referred to a current buyer, purchaser or a client who buys product from any vendor, seller or...
by kasi | Dec 4, 2010 | Marketing
In strategic management, market share refers to a proportion or a percentage of the total market that is available. The total market segment that is available is term as the market share. This total available market segment or the market is thus, serviced and catered...
by kasi | Dec 4, 2010 | Marketing
Market segmentation a term heavily weighted and used in marketing, is the division of the people into groups on the basis of the common characteristics they possess and share which ultimately leads to common interests and demand for product and services. Types of...
by kasi | Dec 4, 2010 | Marketing
Target market can be defined as a group of people a business wants to serve in a better way. Target market consists of the people who are aimed by a business to be focused for their marketing efforts and promotion of the product. It plays an important role in...
by kasi | Dec 4, 2010 | Marketing
Competitive advantage is a term that is related towards any business in gaining an edge over other rivals or competitors. Sustainable competitive advantage is thus known as an essential term that deals with the competition with the rivals or competitors in order to...
by kasi | Dec 4, 2010 | Marketing
Core competency is a way that makes any business to be closer to its customers, works or employees. It aims to gain 2 targets: i. Various products & markets can be leveraged ii. Not easy to copy Any core competency can take...
