by kasi | Mar 3, 2011 | Marketing Mix
Introduction Nestle, a very well known brand that is now housing thousands of products was primarily formed for helping the infants survival who could not feed on mothers lactation., its first product being "Farine Lactee Henri Nestle". The brand was...
by kasi | Mar 3, 2011 | Marketing Mix
Introduction The American, public owned multinational company Walmart was founded in 1962 by Sam Walton and is headquartered in Bentonville, Arkansas. It’s a chain of warehouses and departmental stores with majority of private employers. Walmart is considered the...
by kasi | Mar 3, 2011 | Marketing Mix
Introduction P & G is a fast moving consumer goods multinational corporation based in Downtown Cincinnati, Ohio. The company was founded in 1837 by William Procter, candle maker and James Gamble, a soap maker. Procter and Gamble is included in the Fortune’s list...
by kasi | Feb 25, 2011 | SWOT Analysis
Johnson & Johnson founded in 1886 in U.S is a global pharmaceutical company responsible for manufacturing consumers’ goods, medical devices and other pharmaceutical products and is headquartered in New Brunswick, New Jersey, U.s. According...
by kasi | Jan 25, 2011 | B2B Marketing
The product strategy cannot be considered to be an isolated function of marketing. Product strategy involves multiple marketing functions which are executed under the umbrella of product strategy. As already described earlier, the product strategy involves analyzing...
by kasi | Jan 23, 2011 | Marketing
Micro environment The environment factors that can be influenced and controlled by the organization is called micro environment factors which includes customers, employees, suppliers, share holders, media and competitors. Customers Customers is the end user of company...
by kasi | Jan 22, 2011 | Marketing
There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the...
by kasi | Jan 16, 2011 | Marketing
As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product...
by kasi | Jan 16, 2011 | Marketing
According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called...
by kasi | Jan 15, 2011 | Marketing
The product concept is one of the oldest concepts in marketing. According to this concept people will buy the products and services offered by the company as far as it have better in quality and features. Marketing managers keep working on products to make it better...
