According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called salesperson or salesman and the process of making consumer mind to buy the products is called selling.

The Selling concept normally works well for unsought products which normally consumer don’t think to buy such as insurance policy, health plan, memberships and encyclopedias. Few firms use this model for temporary period when they are overcapacity.

Marketing is all about building long term relationship with customer but on the other hand selling concept focuses on selling the products to increase profits by not caring about customer satisfaction and long term relationship. Dissatisfy consumers will only not re-buy the product and also tell other people about the product experience.

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