by kasi | Feb 16, 2018 | Marketing Plan
Cadbury is a prominent name in confectionary industry. It began its operation in 1824 in UK. Since then, Cadbury has expanded its business throughout the globe and operating in more than 60 countries. The company offers Chocolate, Gum and Candy brands which give...
by kasi | Oct 8, 2017 | Marketing Plan
Boots is a leading pharmacy-led health and beauty retailer with over 2500 stores in the UK. Its chains are also located in Ireland, Norway Thailand, and other territories. The company began its operation in 1848 by John Boot. The company is headquartered in Beeston,...
by kasi | Sep 28, 2017 | Marketing Plan
This is the detailed marketing plan of Amazon which has been operation in E-commerce industry since 1994. The marketing plan cover majority of aspect that Amazon has been using to promote it’s product and services.IntroductionAmazon Inc. is an American ecommerce and...
by kasi | Sep 24, 2017 | Marketing Plan
Sony Corporation is a multinational company and was founded in 1945 in Nihonbashi, Tokyo. The company operates globally in 204 countries and is one of the leading manufacturers of communication, information technology, communication and electronic products. With a...
by kasi | Sep 22, 2017 | Marketing Plan
Samsung is a global leader in information technology managing more than 200 subsidiaries around the world. The company began its operation in Suwon, Korea in 1969. Samsung promises to make and convey quality items and services that enhance convenience and foster...
by kasi | Mar 23, 2017 | Consumer Behavior
Brand Images contain the sum of individual attitudes towards objects. Brand image is a set of association in the minds of consumer that, where the brand stands in regard to, keeping the promises made to consumer. Brand image is an impression of a total brand...
by kasi | Mar 23, 2017 | Consumer Behavior
The three aspects of behavior, affect, and cognition affect human experience is derived from the early Greek philosophers (1969, McGuire). There was also an area that was prescribed in the first social psychology study by (McDougall & Bogardus, 1920). The term...
by kasi | Feb 22, 2017 | BCG Matrix
The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...
by kasi | Dec 5, 2015 | PESTEL Analysis
The fertilizer industry PEST analysis give analysis of external factors; Political, Legal, Economical and Technological. Each factor could has positive and negative impact on the industry. Thus, it’s important for the companies operating within this industry should...
by kasi | Dec 1, 2015 | PESTEL Analysis
Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a...
