by kasi | Nov 11, 2010 | Marketing Mix
Coca Cola is a company established in 1886 by Dr John Styth Pemberton. Today, this company is known as one of the leading manufacturer in food and beverage industry. In order to evaluate the current situation of any company and to analyze their position for the future...
by kasi | Oct 31, 2010 | Marketing
What Is Pricing Strategy? Certain ways are existing in market for marketer to price a product. All of the strategies of pricing are followed in order to evolve a favorable scenario of pricing in the eyes of consumers. There is a need of deciding best of the best...
by kasi | Oct 30, 2010 | Marketing
Branding mainly help in creating a significant image and identity of your product in the eyes of your target customers. That brings out the reason for being involved in branding activity along with searching for how to build the brand. Brand can be any name, symbol,...
by kasi | Oct 12, 2010 | Marketing
The consumer purchase decision process is the decision making process undertaken by the consumers in regard to a potential market transaction before, during, and after the purchase of a product or a service respectively. Being more specific, the decision making is the...
by kasi | Oct 12, 2010 | Marketing
Marketing is the process of creating the consumer value, which may be in the form of any product, service, idea or values etc which altogether should serve as a solution to one’s problem or need. The service here is to sell out a value to the consumer. As products and...
by kasi | Oct 12, 2010 | Marketing
The Ansoff’s model – also known as product market growth matrix, is one of the mostly implied marketing tools which was created by Igor Ansoff and was initially published in his article “Strategies for diversification” in the Harvard business review. It is the tool...
