by kasi | Oct 10, 2010 | Marketing
The BCG matrix refers to a chart created by Bruce Henderson, in 1968 for the Boston Consulting Group: helping his corporations to adeptly analyze their product lines or business units. The growth share matrix chart helped in deciding the corporations where to allocate... by kasi | Oct 6, 2010 | Marketing
Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general... by kasi | Oct 5, 2010 | Marketing
Distribution or ‘place’ is one of the four known Ps of the marketing mix – refers to activities of organization through which the product or a service moves on to the next organization (i.e. made available for the user for consumption). The companies need to decide on... by kasi | Oct 3, 2010 | Marketing
Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a... by kasi | Oct 2, 2010 | Marketing
Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-... by kasi | Sep 30, 2010 | Marketing
The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...