by kasi | Sep 24, 2013 | Marketing
Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...
by kasi | Sep 24, 2013 | Marketing
An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies...
by kasi | Aug 28, 2013 | Marketing
Exclusive Distribution is a situation that takes place when a supplier allows specific exclusivity of sales of goods and services to a particular group of consumers or territory. In return, the distributer agrees to sell goods or services of the supplier’s...
by kasi | Aug 23, 2013 | Marketing
The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share...
by kasi | Jun 1, 2013 | Marketing
The 7P’s are considered as a tool for marketing strategy by Boom and Bitner which is also called as extended marketing mix. This strategy increases the number of control variable form four to seven, which is an extension with three P’s in the existing marketing mix...
by kasi | Apr 30, 2013 | SWOT Analysis
One of the known company from Oil and gas industry is ENI. It is an Italy based international company. ENI is operating in almost 79 countries worldwide. It is head quartered in Italy’s city Rome and almost 79000 workers are working under its applied rules. Since July...
