by kasi | Jul 13, 2018 | Brand Equity of Companies
This is the detailed brand equity analysis of Uber which is renowned ridesharing company and has been operating across the globe.Brand Associations Uber has revolutionized the way people travel as it offers online taxi booking service. It has eliminated the concept of...
by kasi | Jul 13, 2018 | Brand Equity of Products/Services
This the detailed articles which will analyze the brand equity of Nescafe via different factors.Brand Associations Nescafé is attached to the people and the environment through its products and work. Nestlé launched a Nescafé Plan in 2010. The purpose of this plan is...
by kasi | Jul 4, 2018 | Brand Equity of Products/Services
Fastrack is a fashion accessory Indian brand, launched in 1998. Fastrack is a subsidiary of the famous watchmaking company Titan. It is one of the leading brands among the youth which has captured the attention with its smart and stylish product range. Marketing Mix...
by kasi | Jul 3, 2018 | Brand Equity of Products/Services
This is the detailed brand equity analysis of Patajali Ayurved which is renowned brand in India.Brand Awareness Patanjali has made the use of TV commercials, generally infomercials to promote its brand to every house in India. The advertisements make a grand impact on...
by kasi | Jun 11, 2018 | Brand Equity Concepts
The main difference between brand equity and customer equity is that the former one is the monetary value, strength, and the net worth of the brand, while the customer equity is the lifetime value of the brand’s consumers. So, both concepts define the worth of having...
by kasi | Jun 11, 2018 | Brand Equity Concepts
Brand equity is the combination of various components that balance the value of a current products/services made by the brand. Keller’s Brand Equity Model also called the Customer-Based Brand Equity (CBBE). The model tells us that the higher equity leads to more...
