by kasi | Oct 4, 2010 | International Marketing
An international marketer needs to get informed about the foreign countries’ environments that may or will affect the business in any ways, positively or negatively. Some of the key aspects of a foreign market environment that may affect international marketer’s...
by kasi | Oct 4, 2010 | Advertising
Media strategy refers to the setting and allocation of advertising budgets. Logic would suggest that there are more factors that argue for differences across countries than for similarities. Ad budgets would be likely similar across countries if purchase cycles for...
by kasi | Oct 3, 2010 | Advertising
Advertising has many advantages and strengths (reaching mass audiences, creating awareness, building preference etc.) but that the same time; it has got some major weaknesses too, (targeting individual consumers, making them believe a message, and pushing them to...
by kasi | Oct 3, 2010 | Marketing
Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a...
by kasi | Oct 2, 2010 | Marketing
Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...
