by kasi | Oct 9, 2010 | Advertising
Advertising – the definition can be broken into 6 segments; 1. It is one of the paid forms of communication. 2. The sponsor is identified 3. Most advertising nourishes the purpose of “persuade through recall” i.e. influence consumer to do. Something though in some...
by kasi | Oct 8, 2010 | International Marketing
International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production...
by kasi | Oct 8, 2010 | International Marketing
International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence...
by kasi | Oct 6, 2010 | International Marketing
In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea...
by kasi | Oct 6, 2010 | Advertising
The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...
